Improving Cross-sell Rates

Objective

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Improve online cross-sales through better recommendations for a leading retail bank.

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Solution

We built a recommendation system and defined a new cross-sell methodology to identify relevant cross-sell opportunities.

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Impact

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•500%+ improvement in conversion

•Reduced costs by tens of millions by using sophisticated data technologies to analyze behaviors and automate the recommendation system

•Improved revenues from cross-selling efforts

•Increased ROI on better informed marketing campaigns

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