Improving Cross-sell Rates
Objective
Improve online cross-sales through better recommendations for a leading retail bank.
Solution
We built a recommendation system and defined a new cross-sell methodology to identify relevant cross-sell opportunities.
Impact
•500%+ improvement in conversion
•Reduced costs by tens of millions by using sophisticated data technologies to analyze behaviors and automate the recommendation system
•Improved revenues from cross-selling efforts
•Increased ROI on better informed marketing campaigns
